TADA, a zero commission ride hailing platform from Singapore, has launched in Hong Kong in partnership with YAS Insurtech, a regional provider of embedded micro insurance.
Under the arrangement, every TADA journey in the city will include real time, trip specific insurance cover without the need for riders to opt in.
The insurance activates when a journey begins and remains in place until the rider reaches the destination.
Sean Kim, Group Chief Operating Officer of MVLLABS and Chief Executive of TADA, said the move reflects the company’s priorities:
“Safety and trust define the rider experience. By seamlessly integrating YAS’s protection engine, every rider in Hong Kong can ride with the confidence that protection is there throughout the journey.”
The expansion takes place during a period of growth in the Asia Pacific ride hailing sector.
In 2024, the regional market was valued at around US$44.06 billion, with forecasts suggesting an annual compound growth rate of 11% through to 2031.
Globally, the industry is expected to increase from about US$181.7 billion in 2025 to US$441.2 billion by 2032, at a compound annual growth rate of 13.5%.
The Hong Kong launch combines TADA’s zero commission model with YAS’s insurance technology.
TADA’s approach allows drivers to retain more of their earnings while offering riders transparent fares.
YAS provides a blockchain based, AI powered insurance system capable of issuing and settling policies in real time.
According to both companies, the collaboration aims to strengthen safety, efficiency and trust within the service.
“This is not just protection, it is an experience revolution,”
said Andy Ann, Co Founder and Chief Executive of YAS.
“We are embedding insurance at the moment it is needed, making it invisible yet indispensable. In Hong Kong, where trust is earned through action, this is not just an upgrade, it is a new standard.”
Hong Kong’s density, reliance on digital services and shifting consumer expectations have often made it a testing ground for new technologies.
For riders, the service offers both transport and insurance cover.
For drivers, it provides higher earning potential and added protection.
For the industry, it illustrates how ride hailing is evolving towards models that prioritise trust, transparency and value creation across the ecosystem.
Featured image credit: Edited by Fintech News Hong Kong, based on image by freepik
